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Since graduation from The Atlanta School of Massage in August of 2001, there have been many changes in and around our world. Massage popularity and frequency of visits by clients has certainly been one of the changes for the better as massage continues to grow in by leaps and bounds. One cannot travel too far without witnessing this in everyday activities with more visible store front locations locally and in major airports around the country.
Like it or “knot,” many store front changes have helped with the popularity of receiving table massage. Although it is a mixed bag of opinions about the box front stores among therapists, there business model and offerings are here to stay. On the bright side, the marketing has increased awareness for wellness including monthly maintenance for the client seeking services.
According to the U.S. Bureau of Statistics, the job outlook for the next ten years is favorable with a whopping 22% grown which as you can imagine is MUCH faster than average. This is promising for veteran and new therapists like! With this new insight, many therapists can offer different techniques within one session to bring optimum results for his or her client.
As many know in our field, the Continuing Education (CE) offerings appeal to many different interests vs. the days of old. There are dynamic offerings in a wide variety of topics. When viewing a recent resource guide of offerings for CE, the offerings are wide and various which include African Massage, Thai Massage, Cranial, Lymphatic and Trauma classes, Cupping, etc. to name a few! The interest in online classes has soared as it is the new norm for learning vs. years ago. Business classes are highlighted to offer insight to those wanting to own their own business vs. working for another. There is, of course, with the traditional and required Ethics class with new class names to pique the interest of the veteran therapist that has taken often as we typically recertify every two years in most states.
Another major shift in our industry is the agreement from both clients and therapists is that massage could be further integrated in the health care industry. Some clients view massage as preventative therapy while others view it as a necessity when “owning” their personal well-being with active habits like massage, eating a proper diet, exercise, etc.
With these updates, the future seems to be bright indeed for young and more experienced therapists offering professional massage with the proper licensing and insurance.
The sky is the limit and the time is NOW to increase your business revenue as the future is BRIGHT!
By Janet Constantino, the CEO of Massage Kneads.